Report – Slow selling Ampera to be discontinued image

Opel’s Ampera, essentially a rebadged version of the Chevrolet Volt, designed specifically for Europe, will be “killed” off by the company, according to sources that have knowledge of the company’s strategy.

The reason is simple – Ampera has been a slow-seller. The move to give up the model would come after its sister Chevrolet brand unveils the Volt’s second generation in 2015, a model that hasn’t seen the expected success either, but gets a second chance from GM. The No. 1 US automaker has committed to a second generation of the plug-in hybrid, due to be officially released sometime late next year as a 2016 model.

The Ampera has been a true commercial flop on the European market, even as it gained – together with its Chevrolet Volt sibling – the honor of being Europe’s Car of the Year in 2012, its year of launch. As soon as 2013 the sales tumbled by 40% to just 3,184 cars and now, after the first five months of the year, Ampera only sold 332 cars – an even steeper 67% drop.

If we want to judge the lukewarm reception for the model, we can take the data in Germany – Opel’s home market. Ampera had sales of just 46 units in the first six months of the year, while according to data from the German motor transport authority (KBA), Ferrari’s F12 model sold nearly twice in the same period – 83 cars.