The midsize sedan is not really the top player anymore as SUVs emerge as the big dogs all around the world, so it’s understandable why Toyota might be considering the retirement of its well known Avensis nameplate.
Delivered throughout much of the world’s auto markets, the Avensis was first released back in 1997 to go against other models in what was then a crucial segment – fighting models such as the ord Mondeo, Opel Vectra, and Peugeot 406. Now, a large number of consumers that have the money to reach towards a D segment sedan will instead go for the more fashionable crossover or SUV. According to the latest rumor off the mill, now the future of the Avensis line is “under discussion”, with the current, third-generation model reaching the end of its life. It was introduced back in 2009 and has gone through a couple of revisions already, the latest being done last year.
“We are looking at that segment of the market and asking ourselves some questions. We’re very satisfied with the performance of Avensis now – the product is doing fine for us. But we’re asking if the next step should be another D-segment saloon [sedan] or something else,” commented Toyota Europe president and CEO, Johan van Zyl. Toyota has space in the SUV family for another model – it will have the C-HR, then the RAV4 and there’s a big gap al the way to the full sized Land Cruiser.
Via Auto Express