Report – Toyota lowers sales goal in Germany image

An executive told a German newspaper that the company doesn’t think it will sell as many cars in Germany as it originally hoped this year as it has failed to keep up with demand for its hybrid-powered cars in the country.

Toshiaki Yasuda said Toyota had been too slow in delivering the battery packs needed for hybrid cars from Japan.

“Reaching 80,000 cars this year will not be possible,” the head of Toyota Germany, Toshiaki Yasuda, told Handelsblatt newspaper. “Right now, I think it will be more like 78,000.”

“Hybrid cars make up around 40 5 of our sales, but if you look at the real demand it’s more like 60 %,” Yasuda said, adding that waiting times for its Prius, Auris and Yaris hybrid cars were now down to between three and four months, from a previous six to nine months.

Sales of Toyota vehicles fell 9 5 in the first 10 months in Germany to 62,009, according to data from the country’s federal transport authority (KBA). This gave the carmaker a market share of 2.5 %.

Via Automotive News Europe