Report: Toyota, Mercedes-Benz, BMW retain brand values in ranking image

Toyota, Mercedes-Benz and BMW maintained their positions among the world’s top 15 global brands, while VW and Nissan made the biggest gains.

Toyota kept its status as No. 11 on Interbrand’s Best Global Brands Report, with a value of $27.8 billion, up 6 percent from 2010. According to Interbrand, the values in the research study are determined by the brand’s financial performance, the role of the brand and the brand’s strength. The survey includes 100 brands, with 11 automakers included in the ranking this year.

Luxury brand Mercedes-Benz followed Toyota at No. 12 with a value of $27.4 billion, up 9 percent from the year before. BMW got No. 15 with a value of $24.5 billion, up 10 percent. Both Mercedes-Benz and BMW retained the same rankings from 2010. Honda climbed a place and finished 19th, with a value of $19.4 billion, up 5 percent.

Volkswagen rose six spots to No. 47, while VW’s Audi brand (59) and Hyundai (61) each gained four places. Ford retained its No. 50 ranking while Porsche kept the No. 72 position. Nissan entered the list at No. 90 this year with a value of $3.8 billion, while Ferrari fell 8 positions to No. 99.