Report – Toyota mulling for hybrid pickup truck image

The Japanese automaker has seemingly confirmed the ongoing reports that see the company exploring the idea of creating a hybrid pickup truck platform for the US market.

The confirmation came from Ed Laukes, Toyota vice president of marketing, interviewed recently on the sidelines of the State Fair of Texas last week, where he explained the hybrid truck might bring even more customers to the brand, and positively expand on the company’s truck range. “There’s absolutely no reason we couldn’t have a hybrid truck,” he commented. “All those options, we’re exploring. When you’re trying to raise you CAFE limits for the entire brand, there’s no option that isn’t on the table.”

The automaker is probably going to give the hybrid truck green light, especially since the competition isn’t idle in the segment – Ford has already officially announced it will present a hybrid F-150 version before the end of the decade. Laukes also talked about the future of the brand’s trucks in general, revealing that Toyota is hard at work on a completely new platform for its trucks, set to underpin the next generation 4Runner, Sequoia, and Tundra models. The company is also adamant about the increasing popularity of the segment – “We still think the segment has room to grow. Especially among millennials, it’s going to continue. So we’re preparing for that.”

Via Automotive News