Report – Volkswagen looking to change US strategy with lower pricing and more model options image

The German automaker needs to act fast – the Dieselgate scandal has tarnished its image but the brand was already loosing sale even before the incredible emissions scandal broke late last year.

Volkswagen of America has to deal with the aftermath of the Dieselgate scandal but it was already on a declining sales path to begin with. The company has reportedly promised its dealer network it would expand the model offering across the United States and will also work some magic around the pricing to expand its customer base. This move comes just weeks after the company said it has an “agreement in principle” with the dealer body about repaying them for the losses incurred due to the diesel emissions scandal. Volkswagen is reported to pay up to $16.5 billion in relation to the Dieselgate scandal, and that doesn’t even include the cost of repairing the 562, 000 diesel-powered cars in the US that were affected.

The wider model lineup could include the new generation Passat that has been out and about in Europe since late 2014 – and the Golf is due for a mid life cycle refresh so it could land right away in the US as well. We do know for sure the new seven-seat version of the Tiguan will reach the States, while an all-new and larger SUV called the Teramont will be produced locally.