According to the most recent report, Cadillac president Johan de Nysschen has apparently announced the impending demise of the upscale ELR plug in hybrid, which is not going to be renewed for a second generation.
The ELR looked like a star when it was first introduced – took all the Cadillac cues and packed them inside a stylish coupe that would have sung the proper tune to upscale environmentalists in the US. There was one major catch: the coupe had the internals of the Chevrolet Volt and since it was based off a much more affordable vehicle the prospective owners were swiftly deterred by the huge price tag. Cadillac’s Chief Marketing Officer, Uwe Ellinghaus, even called it a “big disappointment” at one time – meaning we’re not really surprised the brand has opted out of presenting a successor even as the Volt passed the torch to the second generation. Since words don’t cost a thing, de Nysschen considers the ELR as “one of the most beautiful cars on four wheels.”
He made the news drop during a media drive of the CT6, saying he will remain a fan of the ELR design, even though Cadillac now has decided to stop investing in it. It appears the model will remain in production for as long as there is demand – though we’re not seeing its future stretch past 2018 at the latest. The ELR first appeared as a 2014 model year and back then it had a price tag of $75,995 (before incentives) – now the 2016 MY will set back any potential owner after factoring in discounts and incentives just under $58,000.