Report – VW looking to price EVs the same as ICE image

The 2017 Auto Shanghai show in China has been brimming with novelties, and the electric car market had its big portion of notoriety there – but it seems Volkswagen is looking to stand out from the crowd.

With the infamous Dieselgate scandal still not behind it, German automaker Volkswagen seems committed to its green strategy – presenting their third concept in the I.D. line of prototypes, I.D. Crozz. But it turns out it’s not all they did – because electric car project boss Christian Senger commented on the sidelines of the show that VW aims to introduce its electrics to the market priced about the same as their internal combustion engine alternatives. And because EV pricing has been a major factor in the failure to become a widely-adopted technology, VW is promising some big things.

“Offering our electric cars for prices similar to combustion engine vehicles really is a game changer,” commented Senger. “We’re using the need to step from traditional combustion engine cars to reinvent the VW brand.” The move is certainly something that was well thought – Tesla positioned the Model 3 as an affordable model and before production even started there are tens of thousands or pre-orders waiting in line. VW has so far presented three concepts for the upcoming electric car family and has been leaving breadcrumbs towards a major announcement for this fall’s Frankfurt Motor Show.

Via CarAdvice