Report – VW looks to recapture modjo on US market image

Volkswagen, with its image tarnished by the Dieselgate scandal, still hopes to capture the US market and is planning a model offensive to cater to the American needs.

Besides fulfilling on the promises of a green strategy, Volkswagen is also apparently looking to add a massive flux of vehicles to its US roster as a way of recapturing the audience. Most of the new introductions are allegedly crossovers as the ute segment continues to grow in the United States – and in a recent interview the division chief Herbert Diess claims a decision on the strategy will be made early in 2017. “We think we need more product cadence still to really conquer the Americas and I hope after agreeing on the base business plan we can decide on more products,” commented Diess.

By the end of next year Volkswagen should already appeal crossover buyers with the long awaited seven-seat SUV that will be produced locally – the model comes with US-inspired styling and rides on the MQB platform. VW has already invested $900 million to prepare the Chattanooga, Tennessee, factory for the production. A long-wheelbase version of the Tiguan is also expected next year and the customers can already get the new Golf Alltrack – a high-riding station wagon in the vein of the Subaru Outback.

Via Automotive News