Michael Schumacher is reportedly set to become a Mercedes-Benz brand ambassador following his departure from the Silver Arrows Formula 1 team.
According to a report from German sports newspaper Sport Bild, the seven-time F1 champion will take on an ambassadorial role at Mercedes-Benz. This will mean that Schumacher will be involved in the development of Mercedes’ performance cars and in this respect will give a hand to AMG.
“The development of models, particularly high-performance cars, is something he enjoys very much,” Mercedes F1 team principal Ross Brawn was quoted as saying by Autocar, confirming reports in German media. Brawn is also a close friend of Schumacher’s.
During his time at Mercedes GP, Schumacher has been used to promote Mercedes road cars. The German has done promotional work for the SLS supercar. Speaking to German news agency DPA, the 44-year-old F1 legend’s manager Sabine Kehm did not confirm the reports. A Mercedes-Benz spokesman also said he would not respond to speculation.
Michael Schumacher retired from Ferrari and Formula 1 in 2006, but continued to work for the Scuderia as advisor in 2007 and did development work for Ferrari’s road cars. In 2010 he returned to Formula 1 with Mercedes GP where he spent three seasons. At the end of 2012 he announced his F1 retirement.