Revamped Toyota Camry – Sales rise among younger buyers image

Toyota Camry is an improved sedan model that seems to have attracted many younger buyers this year at rapid speed. Toyota has never expected such great affection for the car.

This is a revamped Camry sedan that is selling quickly in the market as said by a top executive of Toyota. Camry now has become a top selling car in the United States and it was tweaked for the 2012 model year. The new Camry has now become more stylish, fun to drive and luxurious. This is what Bob Carter, the senior vice president of automotive operations in Toyota U.S. has said at J.P. Morgan Auto Conference in New York.

The sales of 2012 Camry has increased by around 40 percent to approximately 244,000 cars. This indicates a rise of 60,000 more cars as compared to the two close rivals of Camry – Honda Accord and Nissan Altima.

The rise of sales has recovered the loss that Toyota faced last year due to earthquake and tsunami in Japan. Overall sales of Scion, Lexus and Toyota brands have increased by 28 percent in 2012 to more than 1.2 million vehicles. Before to this revamp project, Camry was considered as a reliable car but boring due to which it failed to attain the number that the new version has received this year. The old Camry had average handling system and the look was not very attractive due to which people with mid-50s were more interested in buying this car than the young generation.

Bob Carter in his statement cleared that the new Camry is more attractive and looks like a sportier version as “SE” and this is prime reason due to which younger buyers are paying more interest. The car has got firmer suspension, low profile tires and aluminum wheels, leading to the rise of around 40 percent in sales.

Toyota has also changed its marketing strategies to concentrate more on handling and style of the new Camry. However, Camry still faces tough competition in the market, especially from Nissan Altima, Chevrolet Malibu and Honda Accord. The automaker expects to sell 2 million vehicles this year only in the U.S. as said by Carter. Bob Carter also predicts that the sales in U.S. will reach 14.3 million which is a rise from the earlier forecast of 13.6 million.