The British based automaker Land Rover is planning to introduce a revised version of its DC100 Concept to the 2011 Los Angeles Auto Show, after the off-roader had seen daylight for the first time during the Frankfurt Motor Show, earlier this year.
According to the Insideline.com, this will be a first step for Land Rover into introducing new models to the United States auto market, by “getting back to the roots”, as the company’s brand director John Edwards said.
“Sometimes we talk too much about the NAS (North American Specification) 90 Defender and surfer dudes, and not enough about the Red Cross, Zambia or the Australian Outback. We want to get back to our roots, but it would be nice if in doing so, we can also sell it to the Californian surfer dude”, as John Edwards told insideline.com.
Land Rover is planning to “revive” the iconic Defender which could be seen riding on all terrains and a revised version of the DC100, which will debut at the next month Los Angeles Auto Show, will be a first step taken into that direction, even if the new generation of the off-roader will come in 2015 and the current one will be manufactured until 2017.