The North American based automaker General Motors has recently announced that the Cadillac CTS-V will be offered in the United Kingdom in right-hand drive.
According to the car manufacturer, offering the new Cadillac CTS-V in the United Kingdom in right-hand drive is part of the company’s renewed commitment to take the global markets more seriously. In the company’s marketing chief’s eyes, Joel Ewanick, the Cadillac CTS-V has actually been designed for Europe, and the fact that General Motors hasn’t treated this market seriously was seen in sales figures.
“There wasn’t a commitment to the product before and we didn’t design cars to the market demands. The Germans do this very well. There is now a full resource commitment and a vision to get this right. Bankruptcy refocused GM”, as Joel Ewanick, the GM marketing chief, told Autocar. “The car has been designed for Europe (CTS-V), but one we haven’t treated seriously in Europe. We’re geared up for right-hand drive now. We’re working on it.”
Besides the Cadillac CTS-V which will be offered in right-hand drive in the United Kingdom, the company’s star at the 2012 North American International Auto Show (NAIAS) in Detroit, the Cadillac ATS, will also be offered in the UK, in right-hand drive.