Audi is present in ‘Iron Man 3’ offering an R8 to Robert Downey Jr’s Tony Stark character, and other Audi coupes, sedans and SUVs to the rest of the characters.
Audi is prepared to cash out more than $10 million to promote the film worldwide using the media, the Internet, prints or on TV. The film will roll out in New Zealand on April 18th, followed by France and Italy on 24th and the US on May 3rd. Audi is expected to see a halo effect after the realease of this movie, as all models present in the film are available at dealerships. For example the price for the Audi R8 starts at $118,000.
Marvel Studio has specifically looked for an automaker that could offer an electric-powered or hybrid convertible for the ’Iron Man 3’, and few car makers have such a car. The new Audi R8 e-tron concept is 100% working on electricity and offers a range of around 150 miles, reaching 60 km/h in less than 5 seconds. The news that the R8 will be seen in ‘Iron Man 3’ came from the automaker itself, when in October it let it slip on Twitter that the model will be involved in the movie.