GM recently named Cadillac global brand chief, part of its plan to expand global demand for the luxury vehicles.
Robert Ferguson will be the one leading the brand’s growth and development, reporting directly to CEO Dan Akerson. Ferguson’s position makes him responsible for the brand’s management, marketing and advertising, and also sales beginning with 2013. Cadillac plans its most important and expensive product launch and upgrade in the company’s history, which includes the new ATS small luxury sedan.
“The opportunity to strengthen and grow Cadillac is ours for the taking,” Ferguson said in a statement.
Cadillac expects that the new products will make the brand a challenge for the foreign automakers, in the fight for the top place in the US luxury auto sales, which the automaker has not held in 15 years. Akerson said that he plans to make sales in China, a key growth market for the brand, match those in the US, in the following 2 or 3 years.
“Our mission for Cadillac is to make it part of our global brand strategy and we have plans to grow Cadillac’s presence around the world,” said Akerson said at the Beijing auto show in April.