Rolex named Official Timepiece for Sebring International Raceway image

Sebring International Raceway announced today that Rolex will become the Official Timepiece for Sebring International Raceway and the Mobil 1 12 Hours of Sebring fueled by Fresh From Florida.

America’s oldest sports car endurance race kicks off the 2013 American Le Mans Series (ALMS) presented by Tequila Patrón on Saturday, March 16. “Sebring International Raceway is honored to be affiliated with the prestigious Rolex brand. We look forward to what promises to be a truly special year at Sebring, and we look ahead to 2014 and the beginning of an exciting new era,” said Sebring President and General Manager Tres Stephenson.

Next year, Sebring is expected to host the unified sports car series resulting from the merger of ALMS and the GRAND-AM Rolex Sports Car Series. Starting Wednesday, March 13, gates will open at Sebring for four days of racing events culminating with the 12-hour classic on Saturday. Sebring’s legendary 3.74-mile circuit offers a wide variety of viewing, camping and parking options for spectators. Tickets are available online at or by calling 800-626.7223.

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over.