Rolls-Royce Motor Cars plans to develop a new range of cars based on a new architecture, which has just been taken out for testing.
Nearly a year ago, the Goodwood-based super-luxury carmaker revealed its plans to develop of an all-new aluminium space-frame architecture that would underpin all future Rolls-Royce models arriving in market from early 2018. The company has just announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested on public roads. This new technology is likely to debut on the brand’s first-ever SUV, a model currently known under the name of Project Cullinan. If the idea of a big 4×4 Roller was unconceivable not so long ago, the high demand for such cars has made the automakers consider the unimaginable. With Bentley delivering the first full-luxury SUV, now every premium brand wants a piece of this luxury profitable segment.
Until Rolls-Royce will dazzle the public with its SUV, the new aluminium space-frame architecture will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new structure perfectly delivers Rolls-Royce’s trademark ‘magic-carpet ride’ on a variety of surfaces and that it is resilient in extreme weather conditions. The assessment of the new proprietary architecture is the first stage of a development programme that will see a new generation of Rolls-Royce motor cars become available in two-year time.
“Now it is time to take the next step in the luxury journey. This is why I am announcing that on-road testing of our all-new proprietary architecture is beginning,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”