Last night, August 12th, Rolls-Royce presented at the Closing Ceremony of the Olympic Games, three cars featuring the automaker’s newly-designed badges.
This is the first time in the Rools-Royce’s 108-year history, when it chooses to totally change its historical badges. They were designed by the Rolls-Royce Bespoke Design Team, who totally changed the design of the traditional double R-R with which the company accustomed its clients since 1904. People gathered at the stadium were dazzled by the three spectacular Phantom Series II Drophead Coupés carrying artists playing ‘A Symphony of British Music’.
The newly-designed badge features the iconic Spirit of Ecstasy with the patriotic Union Flag as a flowing gown, while the steering wheel center has the traditional laurel wreath and torch. As the cars were presented at the London Olympics, the self-righting wheel centres have written on them the words ‘London 2012’ and the games’ motor ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’).
“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognize this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive.