Rolls-Royce plans to expand in China by opening three more dealerships.
For Rolls-Royce the Chinese market is of outmost importance for the company’s business portfolio. In April 2011 Rolls-Royce revealed the Extended-Wheelbase Ghost, followed this year by the Extended-Wheelbase Phantom which made its debut at the recently concluded Beijing International Automotive Exhibition. A recent report said that 3 more dealerships from China have received certification to sell Rolls-Royce cars, and five more are expected to receive authorization by the end of 2012. The company aims at reaching 18 dealerships in the country.
In 2011 China became Rolls-Royce’s largest market and so the company’s main purpose is to expand its sales network in this country. What makes Rolls-Royce cars attract buyers is the fact that the company has the ability to custom design a car to fit individual consumer preferences. Buyers have the possibility to select the color of the car body and by accessing a simple iPad application they can also take a picture of the color they desire, taking it from their favorite lipstick or shirt or whatever it is, and see what it would look like on the car.