British luxury carmaker Rolls-Royce has announced that it will enter the South American market for the first time in the company’s history. The company has never officially sold in the region, though a number of private imports are present.

“We have started a process in South America where we are looking into Brazil and also Chile and I have been traveling for the past two weeks there to have a look at potential candidates for dealerships,” CEO Torsten Muller-Otvos said in the report.

Rolls’ worldwide sales between January and September increased 41% on the same period last year.
The company said there had been strong demand for both its Phantom and Ghost models.

Britain, where Rolls employs 900 workers at its factory in Goodwood, West Sussex, is the third-biggest market, ahead of the Middle East and Russia.

Rolls-Royce also recently announced that the manufacturing plant and head office at Goodwood in West Sussex is to expand in the months ahead to meet increasing global demand and increased customer interest in Bespoke Ghost and Phantom models.

Total investment in the project will be about £10 million.


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