Rolls-Royce not considering a crossover image

The British based automaker Rolls-Royce has recently announced that a luxury crossover isn’t being considered but, then again, “never say never”.

After Bentley has pulled the wraps off the EXP 9F SUV Concept more than a year ago, and with its plans already announced to put the model into production, the company’s main rival, Rolls-Royce, says that a luxury crossover isn’t being considered. The announcement has been made by the automaker’s Asia Pacific director, Paul Harris, while speaking with Car Advice.

“The Rolls-Royce philosophy is very clear … we will never say never to anything. Our number one concern before design, though, is ride quality. SUVs aren’t known for their ride quality. 4×4 drivetrains and systems are not the best-riding you can get”, as Paul Harris told the source mentioned above.

The luxury SUV auto market is being pioneered by the Range Rover and by the Porsche Cayenne, and with BMW having the X5 and X6 SUVs, the company doesn’t feel the need to expand its lineup, even through its own sub-brand, Rolls-Royce. But, then again, “never say never”, as Paul Harris, the Rolls-Royce Asia Pacific director, recently said. The luxury SUV segment will soon gain two new models, both of them made under the close watch of the VW Group, the Bentley SUV and the Lamborghini SUV (Urus).

Source: Car Advice