After opening the first Rolls-Royce Motor Cars showroom on Rama 3 in Bangkok, the company now plans to open a unique new boutique in Central Bangkok.
The facility will be the first of its kind in Asia and will be located at Siam Paragon, a luxury shopping mall. The boutique will offer customers Rolls-Royce products and will complement the Asia’s largest two-storey Rolls-Royce showroom. It is expected to be opened in the fourth quarter of this year.
“The location and concept allows us to reach a broader audience, who will be able to view first-hand why the elegance, quality and craftsmanship of our cars earns them the title of the ‘best cars in the world’,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.
Rolls-Royce Motor Cars Bangkok, which is owned by a subsidiary of Master Group Corporation, Millionaire Auto (Thailand), said that the new facility in Siam Paragon will be the first in Asia to be situated in a luxury retail hub. Rolls-Royce seven-car showroom opened in Bangkok is the first in the Asia-Pacific region which has two floors and offers secure underground parking for customers.
“We again demonstrate our commitment to the Rolls-Royce brand in Thailand by ensuring customers have accessibility, choice and the latest product offerings,” said Chatvithai Tantraporn, general manager for Rolls-Royce Motor Cars Bangkok.