Rolls-Royce ready to roll out its first SUV image

Yesterday, in an extravaganza bid that befits the image of the iconic ultra-luxury automaker, white-gloved chauffeurs in Phantoms roamed New York City to deliver letters to announce one of the worst-kept secrets of the auto industry: they will build an SUV.

The announcement only comes as an official confirmation, but rumors and reports about the BMW-owned brand taking the step were circulating years ago and even Chief Executive Torsten Mueller-Oetvoes dropped numerous hints on the matter last year and earlier in 2015. So, without further ado, Rolls-Royce will be introducing its own SUV, sorry – “Everywhere Vehicle”, which even has its own hashtag already: #EffortlessEverywhere. Naturally, the new model is going to be the pinnacle of the brand’s prowess and become the new flagship model – sitting well above Porsche’s Cayenne, Mercedes-Benz’s G-Wagon, Land Rover’s Range Rover and becoming a match made in heaven for Bentley’s upcoming Bentayga and the Lamborghini Urus. Well, we’re now left with just one speculation – when will Ferrari join the party?

While not many details have been released, the British ultra luxury marquee did say in the letters it would have an all-new aluminum architecture – so no mundane connections to the BMW X5 or upcoming X7 – with the ability to cross “any terrain,” and executives decided to push forward with the plan after positive feedback from numerous customers. There’s no timeline for the model’s introduction – but we can be sure we’re a few years away if we judge by the time Bentley and Lamborghini needed to present their own models.

Via Bloomberg