Rolls-Royce Relies on Asia to Reach Record Sales image

Rolls-Royce Motor predicts a second year of record sales due to the Asian demand.

Rolls-Royce ultra-luxury unit is on its way to reach sales of more than the 3, 538 vehicles sold in 2011, the year with the highest sales in the automaker’s 107-year history. Chief Executive Officer Torsten Mueller-Oetvoes said that the previous record was set in 1978 and that a slowing market in China won’t prevent the automaker from achieving another record year.

“What we see particularly in Asia is strong growth for us. Many of the Asian economies are strong and the forecast regarding ultra-high net-worth individuals is positive,” said Mueller-Oetvoes in an interview yesterday in Bangkok.

Rolls-Royce, the maker of the $246,500 Ghost sedan, relies on the increasing number of millionaires in Asia to boost its sales, making up for the loss in the troubled Europe. The US market accounts for 30% of sales, while Europe and the Middle East only 15%. Currently Asia accounts for 40% of Rolls-Royce’s sales, but that number is expected to increase. According to the Bloomberg Billionaires Index ranking of the 100 top billionaires in the entire world, 13 of them are from Asia.