When discussing ultra-luxury auto brands you understand that with all that cash also comes the possibility to deliver truly unique creations – and Rolls-Royce is quite adept at satisfying customer tastes with bespoke creations.
Last year Rolls-Royce sold 4,011 cars – the second-best figure in the company’s history and coming from 2014 when it managed to deliver 4,063 units. The high-end, low-volume luxury marquee also made good on its name by fulfilling buyer dreams with a huge number of bespoke creations. And the brand is quite proud of its “babies” – and decided to take a look at the “family” album to select its top choices for 2016. For example they had the Zenith Collection for the Phantom Coupe and Phantom Drophead Coupe with 50 units that marked the end of the road for the two model lines.
They also liked their “Dusk until Dawn” version of the Wraith coupe and Dawn convertible that announced the start of the 2016 summer season and the opening of the company’s Summer Studio in Porto Cervo. One bespoke creation that might have gone unnoticed (as far as a Rolls-Royce can fly under the radar) is the “Blue Magpie” Phantom Drophead Coupe for a customer in Taiwan – which is why we have the blue magpie – a bird only found in the country. There were also nautical-themed Dawns and Wraiths, or eccentricities such as a seventh-gen Phantom Extended Wheelbase named “The Peace and Glory Phantom” which included the pattern of tiger fur in the rear center console.