Rolls-Royce announced all-time record sales of 3,538 vehicles in 2011, up 31 percent on previous year’s 2,711 units.
It is the highest annual sales figure in the 107-year history of Rolls-Royce. The previous best result was 3,347 cars in 1978. The exclusive brand saw strong growth expecially in the Asia Pacific region (up 47 percent), the Middle East (up 23 percent) and North America (up 17 percent). China and the United States were the most significant individual markets for Rolls-Royce, while Germany and Russia were the largest growth markets, with sales more than doubling in 2011.
“We had an outstanding year in 2011. Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range,” ,” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars.
Demand for all Rolls-Royce models was strong, with interest in Ghost, including Ghost Extended Wheelbase, accounting for the lion’s share of 2011 growth. Bespoke sales were also enhanced by two exceptional collections in 2011, the Spirit of Ecstasy Centenary Collection and striking Year of the Dragon Phantom commissions.