Rolls-Royce sales reach half-year record image

Rolls-Royce Motor Cars has just announced its sales performance for the first six months of 2014, with the company reaching a new record after rising 33%.

The ultra luxury carmaker did fend off exact numbers, only citing percentage increases for the half-year results, but we can judge the increase through last year’s full result of 3,630 cars. The owner of the British marque – BMW Group is slated to present later on its sales results, when most likely the German passion for exact numbers will prevail and we’ll have the crunch on Rolls-Royce as well.

“This is an excellent half-year result and demonstrates the continued confidence that our customers have in our company and our fine cars. The new Rolls-Royce Wraith has been a stunning success in the super-luxury segment, setting new modern style and technology leadership benchmarks. Wraith complements the pinnacle performance of the incomparable Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II, the latter first arriving in markets in autumn this year,” said Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars.

The British company added that momentum has gained traction across all its key regions, with very strong increases on the core European market – where the performance exceeded a 60% growth – with Germany even doubling sales. The Asia Pacific region also had a strong increase, of over 40%, while the Middle East saw a 30% gain. The United States and China also had double digit increases – although the deliveries were again unnamed.