Rolls Royce sees India emerging as key market image

Rolls Royce Motor Cars, the UK-based manufacturer of luxury automobiles, sees India emerging as its most important market in the next five to 10 years, and is looking at using parent BMW’s supplier network in India to source components.

The super-exclusive British marque, which sells cars on the basis of pre-determined quotas in low-volume markets, seems to have realised the potential of India, the second-fastest growing economy in the world. “We believe India will be the single most important market for Rolls Royce in the next 5-10 years,” said Tom Purves, the chief executive of the company.

Mr Purves said the market for his cars is shifting from the West to the East with markets such as India and China contributing more to its growth. Rolls Royce cars are custom-made at its Goodwood factory in the UK, and the talk of sourcing components from a foreign country is a first for the carmaker.

“We’re open-minded, and being within the BMW group network, we have access to all the purchasing power the group has and engineering opportunity that exists,” Mr Purves said.