Rolls Royce wants to sell 10 percent more cars in 2011 image

Rolls Royce aims to increase sales at least 10 percent this year, by increasing delivers in China and India.

The luxurious brand, which competes with Daimler’s Maybach and Vw’s Bentley, almost tripled sales to a record last year. Moreover, Rolls Royce has been unable to meet the growing demands of the Indian market in 2010.

“India is very important to us…we look forward to a tremendous future for us here,” he said, adding the country is the second-fastest growing market for the company after China.

“We will see for China this year quite strong growth,” the division’s Chief Executive Officer Torsten Mueller-Oetvoes said in an interview yesterday with Bloomberg Television. Young Asian entrepreneurs will help the Goodwood, England-based company increase sales by “at least a two-digit figure” in percentage terms, he said.

Indian luxury market buyers – like the Chinese – seem to love having their luxury cars personalized. The british company is able to do almost everything, in keeping with its overall design and style – it provides a bespoke service, adding anything from personalised tread plates to interiors and specialised luggage glassware and picnic sets back in its factory in Goodwood.

“The bespoke service is very popular in India.” Bespoke service provides RR buyers with the option of customizing their new RR according to their wish.

Rolls Royce sold 2,711 cars in 2010 with its latest offering Ghost emerging as a runaway success.