Sales of Rolls-Royce luxury cars have defied the downturn, with record results for 2011.

The company sold 3,538 cars worldwide during the year, a 31 percent increase on the 2010 total of 2,711 cars. The figures, which build on last year’s 150 per cent increase, are mainly due to the success of the Ghost model.

Rolls-Royce’s brand chief, Torsten Müller-Ötvös, said: “We had an outstanding year and we should take a moment to reflect on this Great British success story.”

He added: “Our business is in excellent shape. “We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in Goodwood, West Sussex, to meet global demand, and have plans to develop our product range.”

Last September, Rolls-Royce announced plans to expand its manufacturing plant at Goodwood, with over 1,000 people employed on site.

This will help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models. Expansion work will begin in February.


Please enter your comment!
Please enter your name here