Rising sales across the globe for SUV and crossovers have prompted automakers adding more and more models, even inaugurating new – never before seen – sub segments.
While at the “low” end of the spectrum, the incredible success with customers that small SUV/crossovers like Nissan’s Juke or Dacia’s Duster and the likes had also made a dent at the top level – the ultra-luxury brands.
And, as Lamborghini confirmed it’s producing its second ever SUV – the Urus, and direct rival Bentley moving forward with the series production of the ugly-designed but ultra luxury positioned SUV, it looks like yet another high-end brand is joining the SUV rush.
Confirming the many rumors circulating around a Rolls-Royce branded SUV, a top executive with the British automaker – design chief Giles Taylor – has now confirmed the German owned brand is seriously considering such an introduction.
“I’m interested in function and functionality. I’m looking to create a properly functional vehicle – a shooting brake, not a crossover with a sloping roof. A proper SUV,” Taylor tells British magazine Autocar.
Although many rivals opt for a car-like crossover, Rolls-Royce seems to be firm on its intent of delivering a “proper SUV”, falling in line with the already established models and ultimately not “undermining the Rolls-Royce brand.”
Bentley rival is planning for the SUV to be introduced in 2017 and various sources report that Rolls-Royce’s project is not actually in its early stages, but moving swiftly forward, which means the brand could deliver the model also in 2017, not long after the rival’s introduction.
by Aurel Niculescu
) - Friday, May 16th, 2014 - filed under Industry
, Rolls Royce
. Image credit: .
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