Rolls-Royce Motor Cars Limited, the British ultra-luxury carmaker wholly owned by the German premium group BMW targets a sales increase thanks to the introduction of its new coupe, Wraith, and stronger demand in Asia markets.

According to Rolls-Royce Chief Executive Officer Torsten Mueller-Oetvoes, already the $234,000 Wraith coupe is fully sold out until May 2014 and the year to come will be “nice and prosperous,” as the model will be completing its first full year of sales.

Mueller-Oetvoes said he’s “cautiously optimistic” that Rolls Royce sales in 2013 will move past last year’s record of 3,575 units, buoyed by the strong demand in Asian markets such as Japan and China. In the Nippon Islands, the automaker has jumped sales by 25% in the first nine months of this year, according to the Japan Automobile Importers Association.

“It’s delightful to see how the market here developed particular to the Abenomics,” said Mueller-Oetvoes, referring to the set of policies the current government initiated to end deflation in the world’s third-largest economy. “I must say thanks to Mr. Abe.”

For China, the automaker forecasts the brand will have a steady growth, thanks to the Chinese average buyer being younger than in the U.S., even though the sales increases stopped being explosive as in the years before, he said. Mueller-Oetvoes also added Rolls-Royce is exploring the idea of making a sport-utility vehicle, but the company has not yet decided to green lit the project, he said.

Via Bloomberg


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