Rolls-Royce Motor Cars Limited, the British ultra-luxury carmaker wholly owned by the German premium brand BMW targets a rise in its sales thanks to the introduction of its new coupe, Wraith and stronger demand in Asia markets.
According to Rolls-Royce Chief Executive Officer Torsten Mueller-Oetvoes the $234,000 Wraith coupe is fully sold out until May 2014 and the year to come will be “nice and prosperous,” with the Wraith completing its first full year of sales.
Mueller-Oetvoes said he’s “cautiously optimistic” that Rolls Royce sales in 2013 will top last year’s record of 3,575 vehicles, as it benefits from growth in Asian markets such as Japan and China. In the Nippon Islands, the automaker has expanded sales by 25% in the first nine months of this year, according to the Japan Automobile Importers Association.
“It’s delightful to see how the market here developed particular to the Abenomics,” said Mueller-Oetvoes, referring to the set of policies the current government initiated to end deflation in the world’s third-largest economy. “I must say thanks to Mr. Abe.”
For China, the automaker projects steady growth as the average buyer there is younger than in the U.S., even as the expansion isn’t as explosive as in the years before, he said. Mueller-Oetvoes also said Rolls-Royce is looking into the possibility of developing a sport-utility vehicle, reiterating comments made in September. The company has no firm plans yet on whether to go ahead, he said.
) - Tuesday, October 15th, 2013 - filed under Industry
, Rolls Royce
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