Rolls-Royce thinking about building SUV – CEO image

Rolls Royce, the British ultra-luxury carmaker is getting closer to deciding on whether to build a SUV, CEO Torsten Mueller-Oetvoes told Reuters Insider television on on Thursday.

When asked if such a vehicle would be feasible, Mr.  Mueller-Oetvoes said “It’s a very interesting segment, definitely, and we are thinking about it”.

“There are no firm plans. We are playing with some drawings and we are starting now to look even deeper into the whole thing. A decision will only be done if we are convinced that this fits to the brand. It needs cleaver thinking.”

“Rolls-Royce by tradition is not sporty or utility; we must think what kind of character such a car would have and what it would look like.”

The news that Rolls-Royce is such a vehicle is coming after Bentley, the main competitor for Rolls-Royce has already announced that they will start selling a SUV model in 2016.

Bentley plans to sell about 3,000 – 4,000 SUVs a year at a starting price of between $140,000 and $180,000.  The company has already 2000 pre-orders for the SUV model, even if the final product was not unveiled.

In 2013, Bentley sold 10,120 vehicles worldwide, while Rolls Royce 3,630 vehicles.