Rolls-Royce to say “Adieu” to Phantom VII with Zenith model image

The British ultra-luxury automaker has recently said it would use a Zenith limited series as homage to the departing current generation of the Phantom flagship.

The Zenith epilogue will serve as the reminder for the seventh-generation Phantom that first entered production in the halls of Goodwood more than 13 years ago, which is like ages in terms of automotive development. Of course Rolls-Royce is looking for the right way to bring to life its successor – in an attempt to sweeten the actual blow: Rolls-Royce has decided to give the axe to the Phantom Coupe and Drophead Coupe, models that will not be renewed with a new generation as well. In order to deliver a proper send off, Rolls-Royce will be introducing the Zenith special edition for the Coupe and Drophead Coupe – limited to just 50 cars. The production for the departing duo will cease this November and the sedan will also end its run sometimes this year.

According to Rolls-Royce, the Zenith collection will be “the best of its kind; the highest standard achievable by which everything else is judged”, in the words of Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added.” The models will feature bespoke instrument dials, a special finish for the Spirit of Ecstasy figurine, and a Tailgate Hosting Area. All 50 units will sport laser-etched armrest showing the original launch locations of the 100EX in Villa D’Este and 101EX in Geneva. All 50 owners will also receive a “money cannot buy” portable memento of the high-end vehicle of their choosing.