Rolls-Royce is reportedly planning to unveil a new car in the next two weeks that will help it increase its already record-beating sales.
According to Rolls-Royce CEO Torsten Mueller-Oetvoes, the „stunning” vehicle will be displayed at the Shanghai auto show this year, Bloomberg reports.
The executive declined to provide details of the car, but said Rolls-Royce is counting on the new car to help build on the record number of vehicles the brand sold in 2012. For this year, Muller-Oetvoes said he’s “cautiously optimistic”, as demand in the United States and China will help offset the slump in southern Europe.
Although the U.S. became Rolls-ROyce’s biggest market in 2012, Muller-Oetvoes said China may regain the lead in 2013. “I will not be surprised for China to be back to No. 1 this year,” he said. On January 11, the BMW-owned company opened its 15th dealership in Asia’s biggest economy and is discussing further expansion of the sales network in the country. China accounts for about a third of Rolls-Royce’s global sales.
The company’s plans for China include focusing more on the western regions of the country, where car ownership levels trail those of coastal areas such as Beijing and Shanghai.