Rolls-Royce’s first showroom in Latin America opens in Sao Paulo image

The first Rolls-Royce showroom in Latin America has opened in Sao Paulo, Brazil’s largest city, on the Avenida Cidade Jardim.

The showroom is operated by the Via Italia Group, Rolls-Royce Motor Cars’ appointed dealer in Brazil. All Phantom and Ghost family models will be available for customer order.

The new 500 square meter showroom has been designed to provide customers with a relaxing atmosphere in which to order their motor car. The Customer Lounge, which features bespoke-designed furniture and cabinets, includes leather, wood, surface finish and carpet samples from the Home of Rolls-Royce at Goodwood, England and examples of the Company’s renowned Bespoke program.

“I am delighted to announce the opening of our first showroom in Latin America, and particularly in this modern and luxurious city. The region has seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products,” said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars.

The opening was marked by a cocktail party attended by customers and local VIPs, hosted by Carlos Ferreirinha, the leading Brazilian expert in luxury. The evening’s entertainment was provided by Tony Gordon, considered to be one of the biggest names in Brazilian soul music.