Saab, seeking to boost sagging sales around the world, said today it has reorganized its global sales structure.
Effective today – Feb. 1, Saab Automobile’s new global sales organization is divided into four regions -Americas; Nordic; Europe; and Asia Pacific, Middle East and Africa.
The Americas region includes the United States, traditionally Saab’s largest market, and will be led by Alan Ludwell, currently responsible for importer markets at Saab Automobile. Magnus Hansson will continue as regional director for the Nordics, where Sweden is the largest market. The Europe region will be led by Jonathan Nash, who leaves his position as managing director of Saab Great Britain. Over the course of the next few months Saab Automobile aims to announce a regional director for Asia Pacific, Middle East & Africa, where China will become the main focus.
All regional directors will be based at company headquarters in Trollhättan, Sweden, where they will report directly to Saab Automobile’s Executive Director Global Sales & Aftersales, Matthias Seidl.
Announcing the new structure, Seidl said: “This new organisation gives individual markets a direct link with company headquarters through their regional organisations, creating shorter lines of communication and a more effective decision-making process. Getting this new structure in place is an important step as we focus on realizing the full sales potential of our markets and build on the recent sales momentum.
“This year will be extremely important for Saab Automobile as we continue our biggest-ever product offensive with the introduction of exciting new vehicles like the Saab 9-4X crossover and the Saab 9-5 SportWagon. The new sales structure should help us make the most of the volume opportunities these products will create for us.”