The new Asian owners of Saab will have to replace the automaker’s logo as Scania refuses to cede the rights.
Until 1990 Saab and Scania shared the same logo, featuring a red griffon that wears a golden crown, placed on a blue background. But the griffon, the part eagle part lion creature, is the emblem of Scania, the Sweden southernmost province. In 2011, after Saab went bankrupt, Chinese and Japanese investors took over the automaker which got a new lease on life in June.
Hong Kong-based alternative energy specialist National Modern Energy Holdings and Japanese investment firm Sun Investment, Saab’s new owners, have made plans already to transform the Saab 9-3 model into an EV for the Chinese market. But their plan has now reached an obstacle, with Scania not willing to let the griffon adorn Saab’s vehicles.
“Scania doesn’t want to allow the buyer to use the griffon symbol which is intimately tied to Scania,” spokesman Hans Aake Danielsson told AFP. “Scania has used this logo since 1911 … and we don’t want our symbol in a manner that could damage our brand,” he added.
Besides that, the vehicles produced by Saab from now on won’t be considered Swedish anymore. Saab struggled for years until it decided to finally file for bankruptcy.