Saab is back with a specific strategy – build crossovers image

The Swedish automaker was once a proud actor of the automotive stage but has been reduced to a mere shadow of its former self after GM decided to abandon it. But fret not, because Saab is mulling a return.

National Electric Vehicle Sweden (NEVS), the current owner of the Swedish automaker has gone through a rough patch that included the end of production at the plant and filed for protection from creditors, but it appears its finances are now once again up and running as it announced its intention during the Stora Bildagen automotive conference to deliver the long-promised Saab 9-3 electric vehicle sometimes in 2017. NEVS president Mattias Bergman said the eco vehicle would be “new and improved” though it would still use as a basis the current model. But more importantly than a niche model is the fact that after 2018 the carmaker intends to launch the first model underpinned by the all new Phoenix architecture, been developed with electric powertrains as the main goal.

The executive refrained from delivering specific plans but confirmed the automaker will introduce four Phoenix-based vehicles: a midsize fastback as well as three crossovers (compact, midsize and large – family). All four models would deploy an electric powertrain and manufacturing would be based in Trollhättan, Sweden and Tianjin, China. The company also said it would initially deliver the models across the production regions – Europe and China, but also mulls a comeback to the most important stage for premium autos: the United States.