Sales fall slightly last year for Toyota Motor Europe image

Toyota Motor Europe says that from the total sales of its namesake brand and Lexus cars in 2015 almost a quarter were hybrids, but overall demand went down by 1.5 percent.

The largest carmaker in the world by volume has just reported its annual European sales for 2015 and it says its sales of hybrid vehicles have continued their 5-year increase to reach 209,000 units, up 17 percent year-on-year. The demand for Toyota and Lexus-branded hybrid cars represents 24 percent of the group’s sales in the region, up from 20 percent a year ago, with the Western Europe accounting for a third of total deliveries. “Our excellent hybrid sales performance demonstrates that European consumers look beyond gas price fluctuations and are attracted by the benefits of driving a hybrid, and not just that they save on fuel and emissions,” said Johan van Zyl, President and CEO of TME. The best-selling hybrid was the Auris model, with an increase of 12 percent year-on-year at 78,500 sales. More than half of all Auris sold by Toyota are hybrid. The Yaris hybrid recorded sales of 72,000 in 2015, while the Prius family marked 16,862 units delivered last year.

For the Lexus premium brand, hybrid sales increased by 24 percent to reach 41,000 units. Lexus Hybrid Drive vehicles make up 64 percent of total Lexus sales across the continent, and reach 96 percent of sales in Western Europe alone. The total sales of the unit reached nearly 64,000 units, its best-ever sales in Europe in 2015, up by 20 percent year-on-year.

Despite strong result of hybrids, overall sales of Toyota and Lexus cars dropped by 1.5 percent, to 874,000 units in 2015, with deliveries for Toyota brand only accounting for 810,085 cars.