Samsung joins the automotive technology party image

Big moves are on the technological horizon in the automotive industry – as the latest mobility services as well as the connected, autonomous and car-sharing segments collide.

The auto industry is undergoing a reshaping phase like nothing we’ve seen before – with automakers scrambling to keep up with the latest developments. We already saw Audi, BMW and Mercedes-Benz form an unprecedented alliance to acquire lead mapping company Here from Nokia and here’s another important entry from an outsider this time – Samsung Electronics (yes, the smartphone giant) has opted to acquire auto-systems maker Harman for $8 billion. The South Koreans – through a subsidiary – were already involved in the process of making auto batteries, so they’re now looking to cover the connected end of the market.

We’re now just waiting for the latest rumor to say they intend to tread on Apple’s crumpled path and establish an autonomous car project as well – maybe with better luck than their competitor. Meanwhile, the Stamford, Connecticut-based company is Samsung’s largest acquisition in history. Harman works in the connected cars and audio systems fields, delivering safety and entertainment features. “Upon closing, the transaction will immediately give Samsung a significant presence in the large and rapidly growing market for connected technologies, particularly automotive electronics, which has been a strategic priority for Samsung,” commented the company in a revealing statement.