Audi of America recently promoted Scott Keogh from chief marketing officer to president of the company.
His current position was previously held by Johan de Nysschen who left at the beginning of this month for Japanese luxury brand Infiniti. During the 6 year while Keogh was Audi’s CMO, the company saw a rapid product expansion and record sales growth. He oversaw the re-introduction of high-performance RS models and the launch of Audi’s TDI technology in the United States, and also helped with Audi’s advertising at the Super Bowl. Since 2006, the year Keogh became the company’s CMO, Audi launched 14 new models.
“We see exceptional growth opportunity in the U.S. market as we continue moving toward our goal of positioning Audi as the leading luxury automotive brand in the world by 2020,” Audi CEO Rupert Stadler said in a statement.
Now, as Audi’s president Keogh has to take further the expansion of the brand, continue promoting its reputation among consumers and trying to accomplish the company’s plan of becoming the leading luxury automotive brand in the world by 2020. Audi has set sales target of 200,000 units sold annually in the U.S. by 2018. In 2011 Audi sold 17,561 vehicles, up 16% compared to 2010.