The Seat brand is currently assaulting the crossover segment – after a few months back they presented the compact Ateca just a few weeks back they also showcased the new Arona small SUV.

The crossover makes use of the flexible MQB architecture of the VW Group, the same one that stretches through the Golf up to fullsize SUVs like the Atlas. Before it reaches the market – where it may lose itself in the sea of rivals, mostly because everyone has an entry there nowadays – the Spanish brand wants to make sure we know the Arona is quite the courageous little thing. More precisely, the company decided to treat it to a helicopter ride more than 980 feet (300 meters) above the Barcelona coast.

Seat Arona likes helicopter sightseeing when in Barcelona 2

A bespoke, H-shaped platform provided stability during the flight, as it was actually dangling 65 feet (20 meters) below the helicopter – the pilot had more than 15 years of experience so had no problem negotiating the load. The craft sped at up to 40 knots (80 kmh/49 mph) while in the air, and flew more than 50 minutes at 980 feet (300 meters) above the Barcelona coastline – for sure beachgoers took a good look at the model unveiled there on June 26.


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