SEAT Chairman Sees SUV as High Priority image

Jurgen Stackmann, the new SEAT chairman, said that a SUV is on top of his list of priorities and that the new model might hit the market in 2014.

“The upcoming trend is definitely that SUVs will play a role,” Stackmann told Auto Express. “Is an SUV an interesting model for SEAT? Yes, of course.”

The SEAT SUV is expected to share the MQB underpinnings with Auto Express’ current car of the year, the new Leon, and have almost the same size with the VW Tiguan. The Leon family currently includes a ST estate version, a five-door and a three-door one, so the new SUV would be the fourth acquisition to the lineup.

This year so far SEAT has been heading in the right direction, although the overall market has been shrinking. Currently, Stackmann will focus on increasing SEAT’s market share in Europe, before entering other emerging markets in the world. During the first half of the year auto sales in Western Europe have increased 10.6%, compared with an overall market drop of 6.6%.

“Europe is our home turf, get stuff sorted around yourself then you can move on with a lot of good momentum,” said Stackmann.