Seat Plans to Expand Rapidly in China image

After a strong presence at the Beijing Motor Show, Seat is settled to quickly expand its activities in China.

The expansion has already begun with the Leon Cupra, to be followed shortly by other models, and the set up of 8 dealerships in the country. Seat tries to appeal to the Chinese customers offering an attractive design, state-of-the-art engineering and performance.

James Muir, Chairman of SEAT, said: “SEAT has arrived in China. We are launching our success story on this market with our state-of-the-art, attractive city showrooms and with the SEAT Leon as the entry model.”

The company planes to expand its dealer network in the following months, reaching 15 dealerships until the end of 2012, aiming at cities such as Hangzhou, Nanning, Xi’an, Guangzhou and Xiamen, followed by Beijing and Shanghai, and the cities to receive showrooms are Changsha, Chengdu, Chongqing, Nanjing, Shenzhen, Suzhou, Wuhan and Zhengzhou.

Seat is a member of the Volkswagen Group, with its headquarters in Martorell, near Barcelona. The company exports almost 75% of its production in 72 countries, being the market leader in Spain. In 2010 the company sold 339,500 units, reaching a turnover of 4.7 billion euro.