Volkswagen’s Spanish unit Seat ended 2015 with its third consecutive year of sales growth, surpassing the 400, 000-unit barrier.
It is the first time since 2007 when Seat reports sales over the 400,000-unit mark, closing 2015 with a 2.4 percent increase, registering its third consecutive year of growth. The company said in a statement that the best sales result of the last eight years was due to a recovery of its homeland market, where it delivered 77,200 vehicles (+14.3%), but also to partially strong results in Italy (15,900; +22.1%), the fifth consecutive year of growth in Germany (87,800; +3.8%) and the success on the Mexican market (24,100; +13.2%), which is the fourth largest for Seat. Regarding the brand’s models, the demand for the Leon went up by 4.4% (160,900 units), becoming once again the company’s top-selling car. Meanwhile, the Alhambra posted the highest increase (17.2%) and achieved the second best sales result in its history (27,000). The Ibiza also made progress, with a 2.4% growth, amounting to a total of 153,600 vehicles delivered.
Production numbers were also boosted, with a 7.8 percent output increase to a total of 477,077 cars at the Martorell plant, reaching the highest figure since 2001. The Martorell plant manufactures the most numerous cars in Spain and has recorded its sixth consecutive year of growth. Between 2009 and 2015, production volume went up by 60%.
Speaking about 2016, Seat Executive Committee Chairman Luca de Meo said that “the highlight of the year will be the launch of the first compact SUV in the history of the company”, which is due to reach the dealerships in the middle of the year. It will be joined by three more new models in 2016 and 2017. “The SUV is set to become the brand’s third major pillar, together with the Leon and the Ibiza, and will enable us to cover the fastest growing segment in recent years”, he added.