Seat wants 10 percent sales rise in 2011; launches 4 new models image

Seat CEO James Muir on Monday said that the company plans to increase the number of cars sold by as much as 10 percent this year. Moreover, Muir said that Seat is preparing to launch four new models in 2012 and will hire as many as 800 new workers.

Seat will start four new models next year and plans to more than double annual car sales to 800, 000 units by 2018 to achieve a 15 percent return on invest, the magazine said on its Web site today.

“We want to increase our 340,000 unit sales from last year – by 8 to 10 percent – thanks to existing models. We aim to sell 45,000 units of the Ibiza ST (station wagon) this year. And the Alhambra already is well above plan so we expect a full-year volume of 20,000 units. This proves that our brand is gaining strength,” said Muir

The company recently revealed plans to launch in China.
James Muir, the Welshman who took charge of Seat in 2009, told Autocar that the time is right to enter the burgeoning Chinese market.

“We are appealing to a new generation of Chinese customers, young, design-orientated people buying the cars themselves [rather than with their parents’ support] who are looking for cars that express their personality.”