Seat’s new Leon will be more upscale and more expensive than the Toledo image

Seat will position the new Leon more upscale than the Toledo sedan, a move which of course will have an impact on the five-door hatchback’s starting price.

The Leon will start from €15,000 in Spain, a €2,000 higher price than the Toledo’s.

Unlike the Toledo, the Leon uses VW Group’s new Modular Transverse Matrix architecture (MQB), just like the new Audi A3 and the upcoming VW Golf. “The Leon uses A-grade components from VW whereas the Toledo derives directly from the Skoda Rapide and will be more suited to BRIC and other less sophisticated markets,” a VW source told Automotive News Europe.

Seat wants to grow outside its home market, where new-car sales fell 8.2 per cent to 406,070 in the first half of this year. Seat is the only brand in the VW Group that failed to increase sales in the first six months, with the Spanish brand reporting a 12.4 percent decline to 163,300 units. The Spanish brand is hoping to improve its sales record with the help of the new Leon, which will be sold in several variants, not only as a five-door hatchback.

The car will go on sale in Europe after its premiere at the Paris auto show in September.