September sales: Ford leads in UK image

Ford, the current UK market leader so far, has extended its lead over its competing rivals during the important September sales month, as well as through 2013.

According to official numbers coming from the Society of Motor Manufacturers and Traders (SMMT), Ford managed to grow the car sales lead over its closest British rival by 15.1% in September and by a total of 8.6% for the months including September.

Mark Ovenden, Ford of Britain chairman and managing director, said: “Industry sales have grown steadily in the UK this year and as Ford sales have increased so has our sales lead over our nearest rival. Ford’s market leadership is founded on our best-ever vehicle range supported by the expertise of Ford Credit and our outstanding UK dealer network. The strength of our appeal to private customers, who have driven up our share of more profitable retail sales, is testimony to the effectiveness of this combination.”

Ford reached in September deliveries of 51,084 units, an increase from from 47,370 in September 2012. For the year to date Ford’s sales were of 249,017 vehicles, growing from 224,369 units for the same period in 2012. Ford’s total vehicle tally, including the Commercial Vehicles, reached 61,651 vehicles, up from 57,818 units for last year’s September.

Ford Fiesta was the best performing model in the UK in September while together with Ford Focus they’re both the number one and two best-performing cars for the year to date. Ford’s market share in September grew a little, by 0.1 of a percentage point at 12.6%, compared with September 2012, while for all the months of the year it increased 1.0 percentage points to reach 13.3%, compared with 2012.