Thanks to the flare-up in anti-Japanese sentiment a year ago, top China sellers, Toyota and Honda are now struggling to gain back market share; while Ford takes advantage of that and announced a 61% increase in sales last month.
With volume driven by firm demand for the company’s new product lineup in the country, Ford has sold in September 96,111 vehicles in China last month, up 61% from a year earlier. During the first nine months of the year they sold a total of 647,849 vehicles in China, up 51% from 2012.
“By refreshing our product lineup, expanding our dealer network, and growing our team and production capacity, Ford will continue to deliver a safe, high-quality, fuel efficient, and connected driving experience to our Chinese customers,” John Lawler, chairman and CEO for Ford China, was quoted as saying in a statement.
For much of the past decade, the automaker has languished some way behind Japanese brands and South Korea’s Hyundai and Kia. And it has lagged a long way behind General Motors and Volkswagen in China.
Now, the American producer is fighting to change that picture and appears likely to sell more vehicles in China this year than two of its main Japanese rivals – Toyota and Honda. Its China sales are also zooming close to those of Nissan.
Ford is likely to sell more than 900,000 vehicles, including passenger cars and commercial vehicles, in China this year thanks to its beefed-up product lineup, said a company official who spoke on condition of anonymity. Toyota is targeting to sell about 900,000 vehicles and Honda about 750,000 in China this year. China-based spokespeople at the two firms said they were on track to meet those objectives.
) - Wednesday, October 9th, 2013 - filed under Ford
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